Designed to Combat Waste

Our team conducted an extensive analysis of successful products within our range to identify the key factors that contributed to their success. By understanding the reasons behind their achievements, we aimed to gain valuable insights that would enable us to develop products that truly meet the needs and expectations of our customers, while effectively solving the problems they face.

Our approach focused on launching:

  • Iterations of our bestsellers
  • Products customers ask for
  • New colour drops of bestsellers

Made It Family

Our Sustainable Supply Chain

Reduce, Reuse, Recycle — it is not just a mantra; it is a list of priorities.

We recognize that clothing production is inherently resource-intensive; therefore, we prioritize responsibility and innovation at every stage of the process to protect the planet.

We're happy to report we've increased the percentage of our factories that use renewable energy, recycled water, and that have Higg Certifications.

  • 75%

    of our mills and 50% of our factories use partial renewable energy. (minimum of 30% generated from renewables (many achieve almost 100%).

    *Compared to only 46% of mills and 40% of our factories in 2023.

  • 100%

    of our mills and 60% of our factories are Higg Certified, an apparel and footwear industry self-assessment standard for assessing environmental and social sustainability throughout the supply chain.

    *Compared to 64% of mills in 2023.

  • 100%

    of our mills purify and recycle their water on site.

    *Compared to only 77% in 2023.

  • 100%

    of our mills have an Energy Efficiency System. (This slashes carbon dioxide (CO2) emissions of machinery + buildings)

    of our suppliers have waste recycling. 

    of our suppliers offer regular onsite employee training. 

    of our mills are OEKO-TEX® or bluesign® certified, ensuring no harmful chemicals are used in the process or dyeing of our fabrics.

  • 2024

    In 2024, we made a strategic decision to reduce the number of our suppliers from 24 to 14 partners. This allows us to foster stronger and more productive relationships with a smaller, more select group. This approach allows us to streamline our procurement processes, enhance collaboration, and ensure greater consistency in the quality of goods and services we create.

  • 2025

    In 2025, we will continue to monitor our mills and ensure the certifications are up to date. 

    We are also woking to impliment a third party LCA which measures the impact that Aday as a business has on the planet - per product and as a whole.

Innovation is the Fabric of Aday

We are in constant pursuit of viable, innovative fabrics that have a more positive impact on the environment throughout their supply chain.

We have introduced three new innovative fibers and yarns into our sustainable super fabrics:

Technical Silk

A high-stretch fabric, Technical Silk drapes like silk and is soft to the touch. It is OEKO-TEX® certified and manufactured in Italy at a mill that is 100% powered by renewable solar and biomass energy.

Modal Scuba

A soft and stretchy material constructed from scuba knit and modal fibers. This OEKO-TEX® certified fabric is made from recycled materials and modal fibers sourced from renewable beechwood trees. It is ethically sourced and produced.

Cloud Wool

Cloud Wool is a lightweight wool-blend fabric that is breathable for year-round comfort. Wrinkle-resistant and quick-drying, this easy-to-care-for fabric is made in Portugal and is OEKO-TEX®, FSC, and GRS certified.

Scoring Our Fabrics

  • What Are Unsustainable Fabrics for Aday?

    Among the fabrics we use, we consider virgin synthetics to be unsustainable materials. We have a few remaining bestsellers that we are working to transition into recycled, bio-based, or biodegradable versions—for example, our Turn It Up Pants. This is a key priority for us.


    Additionally, we classify certain fabrics as unsustainable and choose not to use them for that reason. Specifically, we do not use fur, synthetic fur, leather, or other animal skins.

  • What Are Sustainable Fabrics for Aday?

    When sourcing materials, we prioritize sustainable and long-lasting fabrics, including recycled and regenerated fibers (such as TENCEL™ Lyocell, Modal, and Cupro), responsibly sourced cotton, biodegradable synthetics, and bio-based fibers. We also emphasize renewable fabric manufacturing as well as eco-friendly dyeing and finishing processes.


    To assess the impact of our fabrics, we track our sustainable input materials per order each year. We categorize our input materials by major fiber type—such as recycled, regenerated, and natural fibers.

To assess the impact of our fabrics, we track our sustainable input materials per order each year. We categorize our input materials by major fiber type—such as recycled, regenerated, and natural fibers.

Having slipped back last year, we managed to make huge strides this year focusing on reducing our order volume of virgin synthetics. This year we jumped from 74% to 85% of preferred input materials!

Goals take time. Despite improving our order volume of sustainable materials, we are still working with two synthetic fabrics. However, with multiple testing and iterations, we aim to discontinue these two synthetic fibers by the end of 2025.

  • When sourcing fabrics, we focus on sustainable, long-lasting fabrics such as recycled, regenerated, natural, responsibly sourced cotton, biodegradable synthetics and bio-based fibers. In four years we’ve gone from nine synthetics to two, by 2025 we hope to eliminate all virgin synthetics that cannot break down from our products.

    When sourcing fabrics, we focus on sustainable, long-lasting fabrics such as recycled, regenerated, natural, responsibly sourced cotton, biodegradable synthetics and bio-based fibers. In four years we’ve gone from nine synthetics to two, by 2025 we hope to eliminate all virgin synthetics that cannot break down from our products.

    The type of fabrics we are using now:

    • Synthetics: Nylon, Polyester, Elastane
    • Recycled: Recycled Nylon, Recycled Polyester, Recycled Elastane
    • Regenerated: TENCEL™ Lyocell and Modal, and Cupro
    • Biodegradable synthetics: Biodegradable Nylon

In 2026

    • We hope to replace all virgin fabrics with recycled or biodegradable options (or both!). 
    • We are exploring reducing waste within the product lifecycle by adopting pattern efficiency to ensure minimal fabric is wasted.

  • We are optimizing our design processes for minimal waste and improved circularity (meaning everything that is used goes back into the supply chain, and nothing is wasted).


    No matter where you are, or what adventure you are embarking on next, we are determined to make Aday the only clothing you need to look good and feel great.

Fair Wages and Working Conditions, Always.

What’s the Issue?

The fashion industry has a poor reputation when it comes to worker safety and fair labor practices. Workers are often underpaid or exploited.

We maintain direct relationships with all of our suppliers to ensure that workers receive fair living wages, work in safe environments, and are treated with dignity and respect.

What We’re Doing About It

A key part of our commitment to our community is transparency regarding who we work with, where they are located, and the certifications they hold to ensure responsible and ethical practices.

We currently partner with 14 responsible suppliers around the world, with the list of countries being: Taiwan, Italy, Turkey, China, and Portugal. The full list of our suppliers is available below.

See our suppliers here

We Are The Company We Keep

  • Now: 2024

    All our suppliers sign our commitment to people and planet, confirming to us they are paying living wages.

    Additionally, 100% of our factories and mills offer onsite and regular employee training, so we know our products, and the people that make them, are being taken care of by experts. 

  • Next: Committment

    In 2025, we plan to make additional certifications such as SEDEX (an audit for working conditions) and SA 8000 (for fair working conditions) a requirement for all Aday partners.

    We're also expanding our network of suppliers to include more women + minority-owned partners.

  • Always: Quality

    Above all else, our partnerships are founded on transparency + quality. We know we can only change the world by partnering with likeminded people who share our priorities.

    Alone, fighting fast fashion and overconsumption can feel insurmountable. But together, with our partners and our Aday community, we know we can change the way people consume for the better - with fewer pieces, higher quality, and more joy.

Investing In Our Communities

This year, as we transitioned to a fully remote team and reduced our resources, we found ourselves with a surplus of high-quality sample clothing in our London office. These samples had been used for photoshoots, fittings, and archival purposes. Rather than selling them or shipping them back to the U.S., we partnered with Smart Works, a charity that helps unemployed women secure jobs by providing interview clothing and training.

In addition to donating our London samples, we collaborated with Smart Works for Giving Tuesday, matching customer purchases with donations. Through this partnership, we donated 1,300 pieces of clothing that would have otherwise contributed to a cycle of overconsumption in the fashion industry.

In early 2025, Los Angeles experienced devastating fires that displaced thousands of residents and destroyed countless homes. Many of our customers and employees reside in the affected areas, and we proactively reached out to those impacted to offer replacements for their Aday wardrobes. While this gesture represents only a small fraction of their overall losses, we hope it provides some comfort and support during this difficult time.

Prioritizing Diverse Voices

What’s the Issue?

Diversity is always better. But it is not just about representation in general—we need diverse perspectives throughout every level of the business, from the top down and in many different forms.

Where we stand:

We are proud to be founded by two women and to have an all-female board. We are also proud to have an LGBTQIA+ and AAPI founder, and we aim to continue being a leading voice for fresh and diverse perspectives.

Team Aday in 2024

  • Our Global Reach

    We have 11 employees signing on from across the globe. From Los Angeles to London, Cape Town to Crete, you can find Team Aday everywhere.

    Full-Time Employees: 7

    Part-Time Contractors: 4

  • Our Statistics

    • 90% female 
    • 20% BIPOC 
    • 10% LGBTQ+
    • 10% under 24
    • 90% between 24 - 50

  • Our Board

    • 100% Female
    • 20% BIPOC
    • 20% LGBTQ+
    • 60% moms
    • 100% between ages 24 - 50

Next: Where We Want to Be Next Year

  • Improved age diversity

    Women don't only need clothes from ages 24-50. It can be easy to center around this bracket, but we want to expand our influences to include younger voices who inspire us in their optimism for the future, and more seasoned voices who can guide us as we build generational responsibility and joy through our wardrobes.

  • More supplier ownership diversity

    We are actively seeking out more factories that are women-owned or owned by underrepresented racial-ethnic minorities, because the only way to truly disrupt the fashion industry is by partnering with innovators who have been previously left out, so we can create a new standard for fashion.

And We're Always...

  • Proud to be #OutfitRepeaters

    The work on our road to a better future never ends, but our impact report is a special pause.

    For us, it lets us see how far we've come.
    For our community, it tells you exactly where we're going next.

    We can't wait to continue on this journey with you.
    Here's to more space, time, energy + joy.

    Innovation led.
    Sustainably made.
    Female founded.