This year, we launched six new styles designed to be worn multiple ways. Complimenting eight existing styles that can be worn 2+ ways, these new designs simplify dressing without sacrificing style.

In 2024, modularity sits at the core of each of our product designs. We're committed to using design to solve problems, and ensuring our customers get the most out of their wardrobes.

We are on a mission to simplify women's lives (and closets). Using cutting edge innovations, we're lifting the standard of clothing so you can buy fewer items + wear them more often.

We have introduced an innovative micro-algae based finish called BioWick Midori, developed by Beyond Surface Technologies. Beyond Surface is a chemistry company and lab based in Switzerland and California. This is the industry's first 100% microalgae, breathable, quick-dry and moisture-wicking finish. Compared to standard oil-based finishes, the carbon footprint of BioWick Midori is 8x lower, biodegradable, and provides up to 10% faster wicking on polyester fabric.

In 2024, we are working to implement a third party LCA to measure the impact that Aday as a business has on the planet - per product and as a whole.

Fashion needs a new, industry specific standard for monitoring and vetting the responsible use of resources. We want to set and uphold a standard of excellence so you can continue to be a proud #OutfitRepeater.

of our mills and 40% of our factories use partial renewable energy.

*partially means a minimum of 30% generated from renewables (many achieve almost 100%)

of our mills and 80% of our factories are Higg Certified, an apparel and footwear industry self-assessment standard for assessing environmental and social sustainability throughout the supply chain.

of our mills purify and recycle their water on site; the remaining recycle with 3rd parties.

All of our mills have an Energy Efficiency System. This slashes carbon dioxide (CO2) emissions of machinery + buildings.

All of our suppliers have waste recycling. 

All of our suppliers have employee training.

of our mills are OEKO-TEX® or bluesign® certified, ensuring no harmful chemicals are used in the process or dyeing of our fabrics.

We introduced four new innovative fibers and yarns into our sustainable super fabrics:

1. GRS-certified Cupro (a regenerated cellulose fabric made from cotton waste)

2. Bamboo (made from fast-growing grass, requiring no fertilizer; this regenerated cellulose self-regenerates from its own roots)

3. Organic cotton with INDUO® technology (responsibly sourced cotton combined with a new stain resistant innovation)

4. COOLMAX® EcoMade (a cooling recycled polyester)

In 2024, we will replace all virgin fabrics with recycled or biodegradable options.

This year we replaced three styles with recycled fibers that were originally made from virgin fibers.

We now only work with two fabrics that are “not good enough” by our standards. One of these is limited edition, and the other will be replaced by 2024.

Once we've eliminated virgin fabrics, we'll interrogate how we can reduce waste in the production process. Because we're committed to responsibility and efficiency at every step of the product lifecycle.

We are in constant pursuit of viable, innovative fabrics that have a lower impact on the environment throughout the supply chain.

We're on a path toward designing for circularity. We believe this is always the goal when prioritizing a flexible lifestyle. No matter where you are, or what adventure you're embarking on next, we're determined to make Aday the only clothing you need to look good and feel great.

From where we're standing, the future looks bright.

When sourcing fabrics, we focus on sustainable, long-lasting fabrics such as recycled, regenerated, natural, responsibly sourced cotton, biodegradable synthetics and bio-based fibers. The type of fabrics we are using now:

Synthetics: Nylon, Polyester, Elastane

Recycled: Recycled Nylon, Recycled Polyester, Recycled Elastane

Regenerated: TENCEL™ Lyocell and Modal, FSC Bamboo and Cupro

Natural: Cotton

Biodegradable synthetics: Biodegradable Nylon

All our suppliers sign our commitment to people and planet, confirming to us they are paying living wages.

Additionally, 100% of our factories and mills have employee training, so we know our products, and the people that make them, are being taken care of by experts. 

In 2024, we plan to make additional certifications such as SEDEX (an audit for working conditions) and SA 8000 (for fair working conditions) a requirement for all Aday partners.

We're also expanding our network of suppliers to include more women + minority-owned partners.

Above all else, our partnerships are founded on transparency + quality. We know we can only change the world by partnering with likeminded people who share our priorities.

Alone, fighting fast fashion and overconsumption can feel insurmountable. But together, with our partners and our Aday community, we know we can change the way people consume for the better - with fewer pieces, higher quality, and more joy.

We have 20 employees signing on from across the globe. From Los Angeles to London, Cape Town to Crete, you can find Team Aday everywhere.

Full-Time Employees: 12

Part-Time Contractors: 8

• 90% Female 
• 35% BIPOC 
• 5% LGBTQ+
• 10% under age 24
• 85% between ages 24 - 50
• 5% over age 50

• 88% Female 
• 22% BIPOC 
• 11% LGBTQ+ 
• 100% between ages 24 - 50

• 100% Female
• 20% BIPOC
• 20% LGBTQ+
• 60% moms
• 100% between ages 24 - 50

Women don't only need clothes from ages 24-50. It can be easy to center around this bracket, but we want to expand our influences to include younger voices who inspire us in their optimism for the future, and more seasoned voices who can guide us as we build generational responsibility and joy through our wardrobes.

We are actively seeking out more factories that are women-owned or owned by underrepresented racial-ethnic minorities, because the only way to truly disrupt the fashion industry is by partnering with innovators who have been previously left out, so we can create a new standard for fashion.

The work on our road to a better future never ends, but our impact report is a special pause.

For us, it lets us see how far we've come.
For our community, it tells you exactly where we're going next.

We can't wait to continue on this journey with you.
Here's to more space, time, energy + joy.

Innovation led.
Sustainably made.
Female founded.