Clothing, Solved

We make getting dressed smarter, not harder.

The Aday Difference

What Sets Us Apart

We have partnered with world class fabric mills to make one-of-a-kind smart fabrics that are wrinkle-free, high-stretch and lightweight. So you can get dressed, without the stress.

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Wrinkle Resistant

90% of our fabrics are wrinkle-resistant.

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Quick Drying

Through a complex weaving process, our fabrics are engineered to complete the drying process within hours instead of days.

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Flexible Sizing

Using technologies like LYCRA or ROICA, our clothing comfortably accommodates size fluctuation from bloating or postpartum changes.

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B Corp Certified

This certification verifies that our business positively impacts our employees, customers, communities, and the environment.

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No Harmful Chemicals

100% of our products are third-party certified ensuring no harmful chemicals are present in our clothing.

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Responsible Materials

 74% of our materials are either natural, recycled, biodegradable or regenerated. 

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The Aday Difference

What Sets Us Apart

We want each piece of Aday you own to replace at least 5 other styles in your closet, so we have partnered with world class fabric mills to make one-of-a-kind smart fabrics that are stain-resistant, wrinkle-free, and cooling. So you can get dressed, without the stress.

Shop Now

Wrinkle Resistant

90% of our fabrics are wrinkle-resistant.

Line animation

Quick Drying

Through a complex weaving process, our fabrics are engineered to complete the drying process within hours instead of days.

Line animation

Flexible Sizing

Using technologies like LYCRA or ROICA, our clothing comfortably accommodates size fluctuation from bloating or postpartum changes.

Line animation

B Corp Certified

This certification verifies that our business positively impacts our employees, customers, communities, and the environment.

Line animation

No Harmful Chemicals

100% of our products are third-party certified ensuring no harmful chemicals are present in our clothing.

Line animation

Responsible Materials

74% of our materials are either natural, recycled, biodegradable or regenerated. 

Line animation

Fabrics with super powers

Cutting edge factories

Clever design + curiosity

Fabrics with super powers

Cutting edge factories

Clever design + curiosity

Cutting edge factories

“I Wore These Comfortable Pants on a 10-hour Travel Day, and They Never Wrinkled Once”

“Whether you're running through an airport or aboard a boat for an excursion, Aday's travel-friendly line won't let you down.”

Our Impact

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“I have 3 of these shirts now and they are worth every penny.”

“I used to wear jeans 5x a week, now I just wear the Turn It Up Pants.”

“I wore this pullover on a Zoom call and even my CEO messaged me to tell me she loved it.”

Sustainably Made

Innovation Led

Female Founded